Winning Hearts, Winning Minds — A Strategic Blueprint for HR Communications
Date: Thursday, June 20, 2019
Time: 2:00 PM EST
A well-thought-out employee communications and marketing strategy can not only help win the hearts and minds of employees, it can provide your organization a competitive advantage. Engaging employees through a thoughtful and integrated marketing and communications plan will not only drive and support organizational objectives, but it will reinforce your organization’s mission and value proposition. And you don’t need to be an expert communicator or marketer! By leveraging basic communications and marketing principles and partnerships, every HR executive can have an impactful plan.
In this webinar, you will learn:
- How to develop a framework for creating a successful HR communications and marketing plan.
- How to leverage storytelling to reinforce and drive your organization’s culture, mission and values.
- The value of engaging executives and key partners in execution of your plan.
- How to measure the success of an effective employee communications and marketing plan.
As chief human resources and learning officer, Judy Whitcomb oversees the human resources functions and learning and organizational development for Vi (formerly Classic Residence by Hyatt), a national developer, owner and operator of resort-like senior living communities.
Whitcomb joined Vi with more than 20 years of experience in a variety of HR leadership roles, including a 19-year career at United Airlines. She previously held leadership roles in sales, marketing, finance and operations in the airline, financial services and employee benefit services industries. Whitcomb is SPHR and SPHR-SCP certified and earned her undergraduate degree from DePaul University, MBA from Roosevelt University and is pursuing her executive coaching certification from the University of California at Berkeley. She also serves on the Service Board for Lurie Children's Hospital in Chicago and the Harvard Business Publishing Advisory Council.
Since Whitcomb started at Vi, the company has been recognized with several top employer awards including Vi’s certification as a Great Place to Work. In 2018, Vi was recognized by Chief Learning Officer magazine as a LearningElite organization for the eighth consecutive year — ranking No. 3 in 2018 and in the top five over the past three years. Additionally, Vi has been an eight-time recipient of Training magazine’s Top 125 award, and E-Learning magazine’s Top 100 since 2010.