unlock your courageous culture
Date: Tuesday, November 5, 2019
Time: 2:00 PM ET
Courage (noun): the mental or moral strength to venture, persevere, and withstand danger, fear, or difficulty. Author Ryan Berman has devoted the past three years interviewing many of the most courageous people and leaders on the planet. Through this experience, he learned that the companies that win share courageousness as a trait. Berman unveils how every brand can unlock courage in their people, leaders or culture. This presentation culminates with ways for the audience to take action today to transform from a Coward Brand or Stasis Brand into a Courage Brand.
After this discussion you’ll be able to:
- Build a culture of empowered, courageous behavior and experimentation.
- Utilize a modern day, step-by-step framework to becoming a Courage Brand.
- Overcome the clarity epidemic we currently find ourselves in.
- Create true conviction and healthy retention with your best people.
Ryan Berman is the founder of Courageous, a consultancy that develops Courage Brands. Berman has spent a career developing meaningful stories for household brands such as Caesars Entertainment, Hilton, Major League Baseball, New Era, Subway, U.S. Ski & Snowboard and UNICEF. In addition to Courageous, Berman is the founder of Sock Problems, a charitable sock company that supports causes around the world by socking problems and spreading awareness. Previously, he was the co-founder of i.d.e.a.: a courageous ideas company based in San Diego.
Berman started his career in New York in advertising. After leaving Madison Avenue, he started his first creative agency with clientele including corporations like PUMA, Von Dutch and Aetna. Upon creating i.d.e.a. in 2012, Berman operated with the mantra “Courageous ideas are the only ones that matter.” He built Courageous with the same motto to liberate companies from fear and gain a competitive edge. His upcoming book, “Return on Courage,” uses this methodology and hours of research to train brands to be courageous.
Berman has been named one of San Diego’s “Top 40 under 40” by Metro SD and i.d.e.a won “Best in Show” from industry awards including American Advertising Awards, ADDYs and American Marketer of the Year. Berman has been featured in Entreprenuer.com, Inc.com, Medium.com, PRWeek, SDVoyager.com and podcasts like “Creative Mornings” and “Hustle & Deal Flow.” He is a recognized business and leadership speaker.
Berman has a degree in Television and Radio from the Ithaca College: Park School of Communications and received executive education at Harvard Business School. He’s resided in San Diego for the past 15 years with his wife and their two children. Berman considers himself a compensated observationalist with a gift for people watching. When he’s not observing, he’s playing either on the soccer field or with his children. You can catch up with Berman on Twitter @RyanBerman or on LinkedIn @CourageousBrands.