The $687B Question: Is Employee Engagement the Driver of Business Success?

The $687B Question: Is Employee Engagement the Driver of Business Success?

Date: Available On Demand

Duration: 60-minutes

There’s been a lot of buzz about employee engagement in the workplace and for good reason. Today’s organizations face changing working patterns, evolving employee expectations and growing complexity — all of which pose significant challenges for keeping people engaged and motivated on the job. With so much at stake, are executives and HR professionals focusing adequate attention on employee engagement? What impact are prevailing tools, approaches and practices having on workforce productivity? And how do all these factors affect overall performance and, ultimately, the bottom line?

Ian Parkes, director of Coleman Parkes Research, and Joyce Maroney, director of the Workforce Institute at Kronos, will address eye-opening research that sheds new light on the challenges, opportunities and costs of employee engagement — or lack thereof — at today’s organizations. They’ll discuss key findings, highlight areas for improvement and explain the roles leadership, technology and talent management play in optimizing workforce engagement for sustained competitive advantage. You’ll gain valuable insights into:

  • The increasing complexity of working life and the impact on employee engagement.
  • The high opportunity cost of time wasted on non-job-related administrative tasks.
  • How the role of HR needs to change in order to build a culture of engagement.
  • Ways outdated technology is hindering employee productivity and engagement.
  • Why the inability to recruit and retain skilled talent is a core business disruptor.  
  • Key drivers of engagement and how your organization can unburden the workforce.

Sponsored by:

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   Ian Parkes


   Coleman Parkes Research

Ian is co-founder of specialist research company Coleman Parkes Research and has over 30 years’ market research experience, working alongside blue chip clients assisting them with their strategic and tactical activities. Ian is responsible for account development at Coleman Parkes and also the overall strategic direction of the business ensuring that clients are delighted with the bespoke research experience with the company.


   Joyce Maroney

   Senior Director Customer Experience & Services Marketing


Joyce O’Donnell Maroney is the Senior Director of Customer Experience and Services Marketing at Kronos, a leading provider of software and services for workforce management. She is responsible for marketing strategy and programs for Kronos services and customer programs. She also serves as Managing Director of the Kronos Workforce Institute.

Prior to joining Kronos in 2006, Joyce served as a Vice President at BrassRing LLC for over 6 years. She was responsible for creating and leading a number of functional organizations including Account Management, Product Management, Product Support, Technical Services, Client Education, Consulting and Recruitment Outsourcing. Before joining BrassRing, she spent 7 years at Lotus Development Corporation/IBM in various sales and marketing management positions. Joyce has also held positions at Wang Laboratories, the Commonwealth of Massachusetts, Software AG, Control Data Corporation, W.R. Grace & Co., Town of Rockport, and Arthur D. Little, Inc.

Joyce chairs the Advisory and Finance Committee for the Town of Nahant and is a former member of the boards of Girls Inc. of Lynn, the Children’s Trust Fund and the Association of Employment Professionals.

Joyce holds an MBA in Finance from Boston University Graduate School of Management in Boston, MA and a BA in Biology from Middlebury College in Middlebury, VT.