How Dell measures its employment brand progress

Available: On-Demand

As Michael Dell said during the formation of his holding company, Dell Technologies, “Change or die.” That sentiment is a driving force for the employment brand team at Dell. They will share how they structured the employment brand team, challenges and “lightbulb moments” they encountered, as well as their evolution in a constantly changing industry. During this time of growth, Dell’s employment brand team also realized measurement is critical to their success and executive support.

During this session, you will learn about:

  • Dell’s move from no employment brand team or strategy to the formation of a world-class employment brand practice.
  • How they created a new relationship with their in-house agency, globalized their social media strategy, embraced transparency and their role in employee advocacy.
  • How measurement became a critical part of their objectives (and what they find value in measuring!).

Sponsored by:




   Jennifer Jones Newbill

   Director Global Employment Branding


Jennifer Newbill is a director within the global talent acquisition center of excellence, leading Dell’s candidate attraction, engagement and experience. Newbill and her team manage the global employment brand strategy including: management of the global recruiting brand campaign, social media strategy and planning, content creation and expertise (visual graphics, multimedia, blogging and social assets), candidate experience, recruiting tools and process, go-to-market recruiting strategies and employee referral program. Newbill and her team are also heavily partnered with various Dell teams on employee advocacy and measuring employee and market sentiment.

A member of Glassdoor’s advisory board, Newbill was voted one of the top Talent Warriors by Glassdoor in 2014. She has published numerous online articles on Direct2Dell, LinkedIn and Slideshare.net about employment branding best practices.

Newbill has been with Dell Inc. for 13 years in various human resources roles including recruiting, leadership and development and HR operations project management.

Prior to Dell, she was with several Austin, Texas-based start-up companies including pcOrder.com (a spin-off of Trilogy), eLaw.com and Ignite Learning in various HR roles, including recruiting and HR generalist.

She started her career after graduating from Austin College in Sherman, Texas, and earning her master’s degree in business from the University of Dallas with executive search firm Heidrick & Struggles, where her passion for recruiting began.